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The first day of my first trade show, I wore a nice suit and heels. That was a mistake. My body felt stiff and my feet were on fire. The next day I decided to dress down in a some nice black slacks and a comfortable button down, and flats for shoes. More people stopped by, cause I looked more approachable, and I was in a better mood! Snacks, sandwiches, and water kept me going throughout the day. Time goes by pretty fast in the exhibition hall, so make sure you're drinking enough water. Make booth friends. Don't just think that since you payed for this booth spot that you can't go out and make new friends with other booths. Make friends with the booths next to you, across from you, on the other side of the convention room, etc. The people working the booths are just like you, (usually) nice, understanding, and willing to help. We've had quite a few people stop by our booth from other booths saying to check ours out. We've also gotten booth setup tips from friends we've made at neighboring booths.
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Taking part in a trade show is always an important decision for a brand. Investing in an elaborate trade show booth, even more so. Sometimes just attending such an event can be a way of getting to know your industry better, testing the market and working on your network. Brands who invest in a proper display, on the other hand, are looking at measurable ROI. With this in mind, we created a spectacular trade show booth for Alfabus Europe – a brand specialising in green mobility – for a trade show in Stockholm. Brand storytelling in a trade show booth The point of designing a unique trade show booth is the creation of a memorable experience for the attendees. These events usually feature thousands of booths and stands, unusual displays and frantic pr. The average attendee gets bombarded with stimuli and information and gets quickly desensitised. The task we had ahead of us was not an easy one: we needed to tell the brand's whole story through the medium of its trade show booth, in a way that could be experienced quickly and also understood immediately.
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About products and suppliers: offers 2104 cheap trade show booth products. About 8%% of these are other trade show equipment, 1%% are booths design & executing, and 1%% are prefab houses. A wide variety of cheap trade show booth options are available to you, such as graphic design, 3d model can also choose from modern, cheap trade show booth, As well as from 1 year, 3 years cheap trade show whether cheap trade show booth is hotel, office building, or {3}. There are 508 cheap trade show booth suppliers, mainly located in Asia. ,
Sustainability is the only future we can forecast. It has to happen. It is the future. Visual branding The first of these concepts we developed by creating graphics and visuals to match the brand's mainly green visual identity. The pièce de résistance, of course, was the bus itself – Alfabus Europa's main product – which was used to divide the space into two sections, thus helping us to introduce the second theme. We wanted the idea of progress to be experienced, rather than expressed or explained. Visitors would enter the bus from the back (i. e. from the past) and emerge from the front (i. in the future). We even gave our hostesses a futuristic look, with visor-like sunglasses, all the better to convey this idea. To make the experience complete from a sensory point of view, we also played extracts from the soundtrack of "A Space Odyssey". We also surrounded the bus with some real greenery: real pine trees, real moss, real plants, giving out the real fragrance of a cool forest, with natural sounds being played to reinforce the message.
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It was all about emotional connection (and yes, you can apply emotional branding to a B2B context, if you know how to tell the story). Would you like your booth to look like this? Call us today! Sustainability is its own story Sustainability, renewable energy, the dangers of fossil fuels, and global warming are among the hottest themes of our age (pun intended). From a marketing point of view, this is good news: there is a lot to say and most people want to hear it. Bearing this in mind, we worked on finding the right angle to tell this story. Alfabus Europa offered us the perfect angle by taking an optimistic stand: the future is green. This concept gave us the two main themes that we ended up developing in the trade show booth itself. The first theme, obviously, was sustainability, which was visually conveyed by the overabundance of green elements. The second theme was the future: we wanted to present sustainable policies and business models as the only option going forward, focusing not so much on the idea of possibility, but rather on the idea of a solid vision.
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I recently just got back from a conference in San Antonio, and was asked "how did you get your company's exhibition table set up like that? " She thought we were pros and had been doing this for years. The truth was that this was my sixth conference in the past year and a half, and our table set up cost us next to nothing. I figured I'd share some secrets with other new bootstrapped startups to help them during their first few exhibiting years. So, here are 10 hacks to creating your expo setup on the cheap: Make note of what other people have at their setups and use it in your next setup. The only way we grew from some pens and business cards to an actual setup, was taking a break and walking around the hall to see how other companies setup their booths. Yes there will always be a ridiculously extravagant booth, but if you just need to show what you got and make it interesting, you don't need all that fancy stuff. Use bed sheets for your tablecloth. Google trade show tablecloths. Now google bed sheets.