An impasse over carriage rights fees may result in a blackout of Comcast SportsNet Chicago for Dish Network subscribers beginning next month, potentially cutting off Chicago Bulls and Blackh...
Successfully giving customers what they want is a very effective way to increase brand loyalty, encourage repeat purchases, and ultimately help your company grow. Chances are, you have a lot of data that tells you what customers are doing—whether they buy your products, visit your website, and how they engage with you. But knowing the "why" behind the numbers ultimately comes from listening to your your customers—not looking at a dashboard. While listening to one person is a fairly straightforward task, things get much more complicated when you need to listen to hundreds or thousands of customers. Gathering feedback in a scalable and actionable way is the key to improving your company's products and services, which is where enterprise feedback management (EFM) comes in. What is Enterprise Feedback Management? Your customers already know what they want from your company, so the real challenge is consistently meet their expectations. Enterprise feedback management involves collecting both quantitative and qualitative information in order to assess customer needs and make sure they're being bet at every touchpoint.
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